I left the fashion &
beauty industry 6 months ago to join the family business, a packaging company. At first, I couldn't imagine
how I was going to transfer my skills, in particular my love of colour and eye
for pretty things. Whoever said boxes
had to plain and boring obviously never met me!
I was given the task of
putting some new life into our donut box and I took the job seriously. Interesting fact, per capita, Canadians
consume the most donuts, and Canada has the most donut stores per capita.[i][ii] We needed to produce a box that was appealing
to the millions of consumers lusting after these sugary treats; a box that spoke to the owners of the mom and
pop bakeries; a box that all of our Distributors would be proud to sell.......drum
roll please.......introducing our NEW fresh, modern and surprisingly pretty
donut box. Never feel guilty about
caving into your fried dough cravings, the box made you do it!
In the words of Homer
Simpson "DOH", that's box talk for "buy donuts".
[ii] Alex Beam (April 12, 2008). "Canada's
holey icon: Our eyes glaze over". Boston Globe.
Retrieved March 6, 2009.
